Do you know what's more mysterious than the latest season of The X-Files?

Your company's social media! 

Tell us honestly, when was the last time your company had a social media audit?uando foi a última vez que a sua empresa fez uma auditoria às redes sociais?

But there's no escaping it.

It's essential to carry out regular audits of your digital platforms. 

How else can you improve performance and calibrate your communication?

Effective social media management is essential in a world where online presence is becoming increasingly vital for businesses and people.

A valuable tool in this process is the social media audit.

Today, we'll explore what an audit is, why it's crucial, how often it should be carried out, and the essential steps to conducting one successfully.

What is a social media audit?

A social media audit is an in-depth analysis of a company, brand, or person's activities, performance, and online presence. It involves reviewing content, strategies, metrics, and alignment with specific objectives.

Why should you do a social media audit?

Carrying out an audit is crucial to optimizing your online presence. It provides insights into what is working and what can be improved. 

Identificar pontos fracos e calibrar a comunicação às tendências atuais  e aos objetivos são aspectos-chave para maximizar o impacto nas redes sociais.

Carrying out an audit is relevant for: 

1. Strategic efficiency: Find out which strategies generate results and adjust those not aligned with your objectives.

2. Knowing your audience: Understand who your followers are, what they value, and how they interact with your content. 

3. Maintaining relevance: Social networks are constantly evolving. Auditing helps ensure your strategy aligns with the latest trends and algorithm updates.

How often should you audit? 

The audit frequency varies, but it is recommended to carry it out at least once a quarter. This ensures agile adaptation to platform changes, audience behavior, and algorithmic updates. Keeping up to date is vital to sustaining a relevant online presence.

What are the steps for an audit?

1. Gather basic information from all social networks.
2. Analyze the performance of all social networks in different indicators (interaction, impressions, reach).
3. Identify the content with the best results (top 5 of each format in different types of indicators).
4. Evaluate the results against the objectives initially set.

    5. Repeat. You should repeat this at least every 3 months.

In summary, the social media audit reveals current performance and provides the basis for continuous improvement and innovation. 

Don't underestimate the power of this tool; make the audit an ally in your journey towards success.

Está na hora de elevar a sua estratégia de comunicação para novos patamares!

Faça download do nosso template de auditoria e comece hoje mesmo a melhorar as suas redes sociais.