What you need to know to define your business persona (with template)

No more shooting in the dark. Are we going to start 2024 with a precise aim? 

Tell us honestly. When asked who your target audience is, do you still answer "my audience is everyone"?

Then, know that this is why your business isn't growing.

This premise, although tempting, destroys your communication and wastes money.

When communicating online, it's natural to want to reach as many people as possible.

However, this approach leads to a dispersion of effort and resources without achieving significant results.

. You need to know your ideal customer.
. Their characteristics, interests, and specific needs.
. You have to know what they're like. How they consume information.
. What their pains are. What makes them sleepy at night?

Understanding and segmenting your audience will optimise your communication and increase its effectiveness.

. Only then can you personalise your message to make it more relevant?
. Only then will you be able to create a stronger, longer-lasting connection.

. Only then will you channel your investments efficiently.

. Only then will you maximise your return on investment.

You can anticipate their needs, desires and behaviours only by getting to know your ideal customer in depth.

Identifying your target audience, or your business's persona, accurately doesn't mean excluding potential customers.

It means concentrating your efforts where they will be most effective.

And this is where strategy often goes off the rails. 

Knowing this information will help you create messages that resonate with your audience.  

What steps you should consider when defining your business persona or personas:

1. Demographic data:age, gender, geographical location, marital status, level of education and profession, income. This data will provide a solid basis for your persona.

2. 2. Buying behaviour:understanding how your potential customers buy and consume products or services is fundamental. Identify their buying habits, payment preferences and online behaviour, such as the websites they visit and the social networks they use.

3. 3. Pains:Identifying your customers' challenges and pains is essential to creating a compelling message. Ask yourself what problems your products or services solve and how they improve the lives of your personas.

4. 4. Goals and objectives:what are the goals and objectives of your ideal customers? This could include career goals, personal life goals, or specific goals related to your products or services.

5. 5. Online behaviour:Find out which websites they visit, the social media they use, and the content they consume. This helps you determine where to direct your efforts.

6. 6. Influences and sources of information:find out who or what influences your persona. This could include online influencers, blogs, magazines, podcasts or other sources of information they trust.

7. Language and tone of voice:determine the language and tone of voice that resonate with your persona. This directly affects how you create content and communicate with them.

Based on the information you gather, create detailed and realistic personas. Give them images and background stories to make them more tangible. And remember that personas are not static. As the market evolves, your personas can change, too. Be prepared to update them regularly based on new information and insights.