How to build an online presence for local businesses

Published by Sónia Dias on

How to build a strong online presence for your local business?

Put your business on the map!

Many local businesses underestimate the power of an online presence, but nowadays, it's vital for success.

Is this your case?

Then, find out what a good online presence can do for your business: 

. Stand out from the competition by giving a more reliable and professional image.

. Attract new customers and build closer relationships with them.

. Expand your reach beyond your physical location, reaching customers in other cities or even other countries.

Are you starting to get convinced?

Then, find the essential steps to building a strong online presence for your local business. 

. Google My Business: Start with the basics!

Set up and optimize your Google My Business profile.

Include precise information on opening hours and address. Provide a clear description of your services or products.

Google My Business is a free tool that allows you to create a profile of your business so that it can be found on Google Maps and other Google services.

. Create a website: Having a website is essential for any local business.

Your business is open 24 hours a day, 365 days a year!

Make sure it's easy to navigate and optimized for search engines.

Make it clear about your products and services, opening hours and location.

. . Active presence on social media:

Social media are a great way to connect with customers and promote your business.

Create profiles on the main social networks and publish relevant and interesting content for your target audience.

Search for, join and actively participate in local online groups and communities.

. . Relevant Content:Create content that resonates with your local audience.

Highlight community events, local partnerships and share stories about where your business comes from.

. . Reviews and Testimonials:Create content that resonates with your local audience.

Reviews are a powerful way to build trust online.

And respond to all of them, showing that you value your customers' opinion, even if the review is negative.

. Targeted ads: Make online adverts that include your city or specific location.

You can invest as much money as you have available in online ads, without a large initial investment.

You can run search campaigns on Google or awareness campaigns on Facebook and Instagram.

These three channels allow location-targeted adverts and where you can invest an amount that fits your budget.

Building a local online presence is an ongoing process and requires consistency.

Don't give up if the first results aren't encouraging.

Keep testing different types of content and approaches and you'll see the results appear.

With consistent work, your local business will stand out from the competition and strengthen its ties with the community.

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