Website, to have or to have, that is the (non) question.

The website is currently one of the primary contact points with your customer. Unless you're Zuckerberg, it's not your Facebook page. In other words, your website is a proprietary tool. It's your space! Where do you want to take your customers? To your own shop or a multi-brand shop where you have to share their attention with millions of other brands?

A website is still the most efficient tool for building customer relationships and generating leads. That's why developing a website is always a challenge! This is your company's shop window and your main bet when you start your journey towards digitalisation. But where should you start?

Here are some tips to help you take your first steps.

* What to communicate: what information are your customers looking for? What solutions do you have for their problems? What products/services do you offer?

* How to communicate: through a simple and intuitive layout. Don't make your customers scroll through many pages to get the necessary information. And always put a call to action on the first page, for example: "Find out how"; "Ask us"; "Contact us".

* Where to Communicate: Did you know that there are 15.8 million mobile phones in Portugal? And that 67 per cent of Internet access is already mobile? And that 88% use their mobile phones to research before shopping (Source: Data Reportal).

Now the question arises... is your site optimised for mobile?

Let's put it to the test!

If the result isn't what you expected, it's time to act!

Today it is essential that your website is adapted to respond to the growing increase in mobile access. Where are your customers? Nowadays, your site must work as well on mobile as it does on PC, especially regarding loading speed. Nobody expects a site to load in more than 5 seconds.

And don't forget. A website is never finished. It needs maintenance, regular revision of content, and updating.